/** * Template Name: sst-awards-2018-most-promising-sell-side-startup-transficc */
Founding a fintech startup has its challenges, although the large number currently in existence across the capital markets suggest that it’s not especially tough. The difficult part is establishing a successful business that emerges from the valley of death, that can scale sufficiently to sustain itself as a business, while solving real, everyday problems for market participants prepared to pay for its service on an ongoing basis. Those are the really tough nuts to crack.
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